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1

Cybersenior research: A practical approach to data collection

Charles A. McMellon, Leon G. Schiffman

Journal:

Journal of Interactive Marketing

Année:

2001

Langue:

english

Fichier:

PDF, 145 KB

english, 2001

2

Exploring the determinants of retail service quality on the Internet

Long, Mary, McMellon, Charles

Journal:

Journal of Services Marketing

Année:

2004

Langue:

english

Fichier:

PDF, 285 KB

english, 2004

3

Integrating University, Community, and Student Goals in an Advertising Skills Course

McMellon, Charles

Journal:

Journal of Advertising Education

Année:

1999

Langue:

english

Fichier:

PDF, 68 KB

english, 1999

4

Sorting the mail: a study of categorization and deliberative processing

Charles A. McMellon, Robert H. Ducoffe

Journal:

Journal of Direct Marketing

Année:

1995

Langue:

english

Fichier:

PDF, 863 KB

english, 1995

5

In the air again: frequent flyer relationship programmes and business travellers' quality of life

Mary M. Long, Sylvia D. Clark, Leon G. Schiffman, Charles McMellon

Journal:

International Journal of Tourism Research

Année:

2003

Langue:

english

Fichier:

PDF, 78 KB

english, 2003

6

Building Relationships with Business and Leisure Flyers : Perceived Loyalty and Frequent Flyer Programs

Long, Mary M., McMellon, Charles, Clark, Sylvia D., Schiffman, Leon G.

Journal:

Services Marketing Quarterly

Année:

2006

Langue:

english

Fichier:

PDF, 631 KB

english, 2006

7

994-92 Dotter Effect of Intravascular Ultrasound Catheters

Weissman, Neil J., Foster, Gary P., Allen, Jennifer, McMellon, Charles, Moreno, Pedro R., Zarich, Stuart, Weyman, Arthur E., Palacios, Igor F.

Journal:

Journal of the American College of Cardiology

Année:

1995

Langue:

english

Fichier:

PDF, 133 KB

english, 1995

8

Exploring the Determinants of the Media Negotiation Process: A Qualitative Study

McMellon, Charles A., Eftimov, Ivan

Journal:

Journal of Current Issues & Research in Advertising

Année:

2004

Langue:

english

Fichier:

PDF, 1.45 MB

english, 2004

9

BOOK REVIEWS

Shapiro, Milton, McMellon, Charles A.

Journal:

Journal of Business-to-Business Marketing

Année:

1995

Langue:

english

Fichier:

PDF, 80 KB

english, 1995

10

Sympathy, Patriotism and Cynicism: Post-9/11 New York City Newspaper Advertising Content and Consumer Reactions

McMellon, Charles A., Long, Mary

Journal:

Journal of Current Issues & Research in Advertising

Année:

2006

Langue:

english

Fichier:

PDF, 2.14 MB

english, 2006

11

Dogs and cats rule: A new insight into segmentation

James, William, McMellon, Charles A, Torres-Baumgarten, Gladys

Journal:

Journal of Targeting Measurement and Analysis for Marketing

Année:

2004

Langue:

english

Fichier:

PDF, 177 KB

english, 2004

12

Book Review: Mad Women: The Other Side of Life on Madison Avenue in the ‘60s and BeyondMad Women: The Other Side of Life on Madison Avenue in the ‘60s and Beyond By MaasJane (New York, NY, Thomas Dunne Books, 2012; 228 pages; hardcover; ISBN 978-0-312-64023-1; $24.19)

McMellon, Charles A. (Chuck)

Journal:

Journal of Advertising Education

Année:

2013

Langue:

english

Fichier:

PDF, 264 KB

english, 2013

13

Book Review: The Daily you: How the New Advertising Industry is Defining your Identity and your WorthThe Daily You: How the New Advertising Industry is Defining Your Identity and Your Worth By TurowJoseph (Yale University Press, New Haven, CT; 256 pages; ISBN 978-0-300-16501-2; $28)

McMellon, Charles A. (Chuck)

Journal:

Journal of Advertising Education

Année:

2013

Langue:

english

Fichier:

PDF, 323 KB

english, 2013